Who We Are
What We Do
Embrace change. Challenge the Status quo. Create meaningful innovation. Deliver an unrivaled customer experience with every protection plan. Value people over profit, knowing that this philosophy will benefit customers and employees alike.
- Industry-Best Service
Even More About Alpha
Alpha Warranty Services provides a full line of unique and valuable vehicle service contract programs (VSC). Alpha was founded in 2002 with a value system centered on integrity, dependability and providing the best service. These principles have led to consistent growth and helped forge long-term partnerships with industry leaders across the country. Alpha has repeatedly received recognition as one of the top VSC providers in the industry.
CEO Steve Rosenvall was introduced to the industry by his father, Craig. Craig had been working for a small third-party administrator who suddenly refused to pay claims. Craig felt an obligation to fulfill the promises he had made to his clients. He coordinated with Steve, who was serving in the military in Afghanistan at the time, to start a company with the integrity to honor these contracts.
Alpha knows the importance of adaptability and meaningful innovation. We are versatile and constantly improving our programs, systems and service. Alpha has set new standards in the VSC industry with exclusive programs available only to our partners.
Alpha is committed to keeping our dealers, financial institutions, agents and contract holders protected! We aim to deliver an unrivaled service experience for all our customers and business partners.
Salt Lake City, UT – On Wednesday, April 5th the Employer Support of the Guard and Reserve, ESGR, presented two Alpha Warranty Services managers with the Patriot Award. The ESGR was established in 1972 to promote cooperation and understanding between Reserve Component Service Members and their civilian employers on the employee’s military commitments. Brian Frees, a representative from the ESGR, presented the awards to Rick O...Read More
Philadelphia, PA - Alpha Warranty Services, Inc. continues to support the local community by Delivering the Unexpected to those in need.
Alpha Warranty Services has a long history of being able to partner with their agents and dealers to Deliver the Unexpected to those in need. When Alpha representative Cheryl Barlow learned that Dani’s Auto received a letter about a family in need she immediately knew what to do. The letter fr...Read More
Salt Lake City, UT – Alpha Warranty Services, Inc. expands philanthropic efforts by providing employees and their families opportunities to give back to the local community. On Wednesday March 8th, Alpha Warranty hosted a volunteer night at the Utah Food Bank, an organization whose mission is to fight hunger and serve those in need across Utah. Alpha employees gathered together at the food bank warehouse to sort and organize incoming foo...Read More
Riverton, UT – Alpha Warranty Services, Inc. continues to challenge the status quo by providing innovative and functional tools to agents, dealers, and customers. Alpha is now offering new brochures designed to provide a simple understanding of our products with a fresh new look.
In addition to the line-up, is a new brochure “What is a VSC?”. This brochure is intended to educate the customer on what a VSC is, why bu...Read More
Salt Lake City, UT – The Alpha Claims Tracker was released today by Alpha Warranty Services, Inc. (AWS). This innovative tool allows customers, dealers and agents to simply and easily track their claims in real-time.
The Alpha Claims Tracker allows the user to view which step of the process the claim is in, similar to how you would track a package. A detailed description of what is happening during that step is also provi...Read More
Salt Lake City, UT – Alpha Warranty Services, Inc. announced today the release of the DriveEasy Limited Lifetime Powertrain Warranty and the DriveEasy Wrap Protection.
“We’re excited about the launch of the DriveEasy Limited Lifetime Powertrain Warranty & Wrap Program. Our dealership and agent partners have been asking for a program that is a true retention and sales tool,” said Jeremy Lindsey, Alpha Warra...Read More
Salt Lake City, UT – Alpha Warranty Services, Inc. announced today the nationwide release of Zoom: Fast and Easy F&I for Today’s Customer, an all-inclusive sales portal designed to fit the needs of dealerships and customers alike.
“Zoom is a byproduct of the requests we received from our dealership partners,” said Jeremy Lindsey, Alpha Warranty’s COO. “We understand the need to offer a state-of...Read More
Alpha Warranty is proud to announce an exciting new upgrade to some of our most popular plans. Because of the number of high tech innovations found in vehicles today, Alpha now provides the option to have your hi-tech gadgets covered with your vehicle service contract. This Hi-tech option provides greater value for vehicles needing protection on high their tech components. AWS has added a new Hi-Tech Option available on 3 o...Read More
RIVERTON, Utah. - ALPHA WARRANTY SERVICES, inc. was recognized by Agent Entrepreneur on their “40 under 40” list more than any other organization. The magazine, known for being the industry leader in the automotive agent space, publishes the list annually to recognize the best and brightest industry professionals under forty years old.
(Riverton, UT) – Alpha Warranty Services, Inc. is proud to announce their partnership with Frazer Computing, Inc. Dealerships that use Frazer will now be able to sell Alpha vehicle service contracts by simply logging into their Frazer system and clicking on the Alpha Warranty button found under the Sell Service Contract section. This integration will transmit all the necessary customer and lender info...Read More
(Riverton, UT) Alpha Warranty Services was chosen as one of the top auto warranty companies on ConsumerAutomotiveResearch.com. This ranking is determined by consumers who report levels of customer service and satisfaction when interacting with their service provider.
There are hundreds of auto warranty companies for car dealerships to choose from. When an ...Read More
Riverton, UT (July 17, 2014) – Alpha Warranty Services is proud to announce the release of VantagePoint, a powerful portal for their agent partners that provides valuable insights on how their business is performing.
Alpha Warranty Services is proud to announce the release of VantagePoint, a powerful portal for their agent partners that provides valuable insights on how their business is performin...Read More
Riverton, UT (August,8, 2013) – Alpha Warranty Services, Inc has been honored with the 2013 Alfred P. Sloan Award for Excellence in Workplace Effectiveness and Flexibility for its use of flexibility and other aspects of workplace effectiveness as a workplace strategy to increase business and employee success.
This prestigious award, part of the national When Work Works project administered by Families and Work ...Read More
Alpha Warranty Services is proud to announce several updates including a redesigned logo, new and improved branding and a consumer-friendly website. These enhancements have been met with great excitement from Alpha Warranty Services' agents, dealers and contract holders. Some of the great new features, of what is being called "Alpha 2.0", include:
• Product Presentation Videos for Customers, Dealerships and Agents<...Read More